On April 25, Chery Automobile Co., Ltd. (Chery) brought an array of car models to Auto China 2018. At the show, Chery unveiled the Tiggo 8, the new flagship SUV of the Tiggo family, the new Arrizo, LION intelligent cockpit and EXEED concept car under the theme of “Fun to Drive, AI is Coming”, outlining the brand’s future-oriented development vision with a powerful lineup of intelligent products.
Chery’s latest flagship SUV – Tiggo 8 is officially launched at a price of RMB ¥ 98,800 – 142,800, showcasing the brand’s achievements in intelligence R&D with era-leading intelligent interconnection technology. The higher-positioned Arrizo GX will compete with self-owned high-end products and joint venture products in the Class A+ sedan market. The LION intelligent cockpit and EXEED concept car have presented Chery’s future-oriented design concepts. In addition, the appearance of mass production models such as Arrizo 5 commemorative edition, Tiggo 5x, Tiggo 7 and Arrizo 5 and new energy models has intensively manifested the charm of excellent products and technologies.
executive vice president of chery
what is chery internationalization strategy and advantage
chery mapped out its internationalization strategy in its early days the integrated development
international and domestic operations
chery will enter the stage of global operations after 2020 at this stage, chery will complete its global strategic layout and implement and brand strategy, enter European and american
were highly praised by many foreign friends. 203 overseas dealers, car owners and media friends from 30 countries including Brazil, Russia, Iran, Argentina and Poland visited Chery’s booth, highly recognized Chery’s products and technologies and expressed expectation for in-depth cooperation with Chery in the future.
Overseas dealers and owners visit Chery’s booth.
In order to develop the overseas market, Chery has sponsored the Chile national football team and the Argentina Football League and supported the sports undertakings in Iran and public welfare projects such as education and culture in other overseas markets, significantly improving its popularity and influence in these markets.
Dr. Chen Anning, General Manager of Chery, said that Chery has followed an international development path right from its inception. Since the export of its first vehicle in 2001, Chery has exported more than 1.3 million vehicles, ranking first in China by export of passenger vehicles for 15 consecutive years. In Brazil, Russia, Iran and other countries, Chery has become a representative of China’s high-end manufacturing brands. In the future, Chery will speed up overseas launch of new products, allowing more overseas users to experience the excellent quality and service of China’s self-owned brands.
Energy technology takes green mobility from dream into reality
In addition to the traditional models, Chery also brought two new energy vehicles to the show – Arrizo 5e and Tiggo 3xe. Tiggo 3xe is Chery’s first pure electric SUV with a maximum mileage of 445 km.
Dr. Chen Anning said that Chery is well prepared for new energy development in the future. As one of the first domestic automakers to develop new energy vehicles and obtain a new energy
On April 22, 2018, Chery organized test driving/riding of its new-generation products in KAISER Auto Sport Center in Changping District of Beijing. As the first stop of Chery International Annual Conference of Overseas Dealers, the event attracted more than 200 representatives of the manufacturer’s overseas dealers, nearly 40 global mainstream media and the many overseas Chery vehicle owners, who witnessed the wonderful performance of Chery products.
The KAISER Auto Sport Base in Changping District of Beijing covers 140,000 square meters. The site is mainly used for test driving, cross-country experience, launch of new products, training programs and drifting competition, etc. It is one of the largest auto test driving/riding sites in Beijing. The test driving completely matched the theme of Inspire A New Era. The Blue Ray design in the starting gate really looks futuristic, conveying the attitude of Chery to follow the trend and look into the future, and expressing the Chery’s
Ingenuity builds excellence, quality conquers the world. With the brand concept of “balancing domestic operations with overseas operations”, Chery has been committed to international market development. Currently Chery’s product and sales service network covers more than 80 countries and regions across the world.
Chery knows that all its results achieved abroad have been inseparable from the support of overseas dealers, partners and owners. 2018 marks a year of internationalization deepening for Chery. Through 2018 Chery International Business Events, Chery shared more development results with overseas dealers and conveyed the brand concept of “Fun”. An old Chinese saying goes, “He who has never been to the Great Wall is not a true man.” It vividly expresses the reverence of Chinese people for the Great Wall. As one of the most famous attractions in China, the Great Wall enjoys a great fame abroad.
On April 24, 2018, a team building activity took place in the Mutianyu section of the Great Wall, with the theme “I Speak for Chery”. More than 200 dealers, reporters and owners from across the world witnessed the
remarkable moment. With “unity”, “cooperation” and “fun” as keynote, the activity named “Great Wall Walk” enabled participants to climb high and look far to express Chery’s determination to conduct persistent operations abroad and work with overseas dealers.
The activity showed the image of Chery as an inclusive enterprise and conveyed its ambition to develop the global market. The Great Wall is the symbol of Chinese culture. “Great Wall Walk” made overseas dealers feel the charm of China. At the very moment, the Great Wall linked Chery and overseas dealers together beyond the boundaries of nations and regions, to boost their confidence in the future. With the concept of “sharing, win-win and customer foremost”, Chery will forge ahead step by step and march towards the bright future at full speed.
As a Chinese leading auto brand, Chery hammered out a detailed internationalization strategy in its early days. Export to Syria in 2011 marked a milestone in Chery’s global strategy. Having operated abroad for tens of years, Chery has been recognized and favored by overseas consumers for its outstanding products and services. With operations in more than 80 countries and regions, Chery has achieved cumulative overseas sales of more than 1.3 million units. Every day new consumers join Chery family. Build cars with ingenuity, win the future by quality. With the significant enhancement of Chery’s overseas popularity, and the gradual deepening of its global strategic layout, many overseas dealers have been optimistic about Chery’s market prospect.
Share development results, seek common development. On April 13, more than 200 overseas dealers of Chery gathered in Beijing for a heated discussion about Chery’s current situation and future development. He Xiaoqing, Deputy General Manager of Chery; Pan Yanlong, General Manager of Chery International; Zhang Guibing, General Manager Assistant of Chery; Du Weiqiang, Deputy General Manager of Chery International and Feng Ping, Deputy General Manager of Chery International attended the conference alongside a host of overseas dealers
The conference included a business seminar and a banquet. With the theme “Digital Marketing”, it aimed to better serve the market through digital marketing. Industry veteran
was invited to present the current trend of “digitalization” and Chery’s achievements in digital marketing through cases and video. Meanwhile, dealers from Iran, Argentina, Russia, Chile, Brazil and other core markets had heated discussions. Amid a lively atmosphere, all offered advice on Chery’s future development.
At the banquet, Pan Yanlong, General Manager of Chery International delivered an ebullient keynote speech. He reviewed the past, looked into the future and expressed full confidence in Chery’s future. All results Chery achieved abroad over the years have been inseparable from the concerted efforts of global partners. In the night, Chery presented an award ceremony in recognition of overseas markets’ contributions.
Reviewing the past and looking into the future, Chery is willing to join hands with you to create a bright future. With brilliance continuing, let’s “Inspire a New Era
store by:Nebras Nael Nafea